How To Get The Job You Really
Really Want - Where To Find Jobs - Specialist Market Media
By specialist market media, I am referring to the
dear old "trade mag". Yes, every industry has one, and yes,
everyone in the industry gets one, and yes, everyone pretends
to read them! In reality, the only time they do get read is by
recruitment agencies looking for leads, and by people looking
for jobs. Maybe a little cynical, but, answer honestly, how often
do you read the trade press? I know you take it home at weekends
with good intentions, but really, how often do you actually give it
a really good read? Not that often, I bet!
Having said all of the above, and been a
total cynic, these professional journals are normally a high
calibre source of top jobs. The jobs in the trade journals,
are, of course, highly targeted, but nonetheless, the jobs they
offer are excellent. If you are in a job search situation, this is
certainly one of the first places to look.
Now, when I started putting this website together, it was my
intention to list as many as possible of the trade
magazines. So, I trotted off to the local library to find a copy of
Basic Rate and Data Business (BRAD Business for short). I have to
admit that I was somewhat taken aback by what I found. Do you know
how many trade journals are published in the U.K? I thought
probably about a thousand, maybe fifteen hundred at a push. Uh uh!
Wrong. The answer?
6,589
Amazing isn't it? So what I suggest is
that, in the unlikely situation that you don't know what
publications serve your market, you also go to your local library,
get the reference copy of BRAD Business and have a look for
yourself. The trade journal section is split by business area, say,
Accountancy, IT, Retail, Oil and so on. Look up your particular
industry and there, listed for your ease of use, are all the
relevant trade mags, including the publisher. What could be easier?
Most of the trade
publications are published by either Reed or VNU anyway, so you
could always contact them to see if they have a publication in your
market.
Reed Business Publishing -
www.reedbusiness.co.uk
VNU Publications -
www.vnu.co.uk
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